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Specialty decaf coffee.

 for the caffeine conscious.

Our Mission?

To redefine decaf coffee by offering a premium, full-flavored experience that caters to coffee lovers who want to savour every sip - without the caffeine. At Cruise Coffee, we’re committed to sustainability, quality, and innovation, ensuring every cup supports a healthier lifestyle and a happier planet.

Blends and Roasts for the Caffeine Conscious.

We create bold decaf coffee.

We roast premium decaf coffee using clean, natural methods like Swiss Water® and sugarcane in small batches in the heart of London and deliver it across the UK.     

At Cruise Coffee, we believe great coffee should never come at the cost of your well-being. That’s why we use only the Swiss Water® and sugarcane (E.A.) decaffeination methods.

Unlike the harsh, chemical-based processes used by many large coffee producers often relying on synthetic solvents like methylene chloride, our methods are cleaner, more natural, and flavor-preserving.

  • Swiss Water® Process: This method uses only water, time, and temperature to gently remove caffeine while retaining the coffee’s origin character. It’s 100% chemical-free, making it a favorite for health-conscious coffee lovers.

  • Sugarcane (E.A.) Method: Derived from natural sugarcane, this process uses ethyl acetate, a compound found in fruits, to remove caffeine but preserves the bean’s natural sweetness and complexity.

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Did you know?


Caffeine has a half-life of 5–7 hours. So if you have a coffee at 2pm, half of that caffeine could still be in your system by 9pm. You might fall asleep, but deeper sleep stages can be disrupted, leaving you less rested.

Sealing Cruise Bag Portrait.heic

Shipped free and to your door

with orders above £50

Batch roasted at Tate Britain

in the heart of London

Clean & natural decaf methods

No nasties or harsh chemicals

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Why Decaf?

Decaf lets you enjoy all the joys of coffee without the downsides of caffeine.

The Good...

Decaf lets you enjoy all the joys of coffee – just without the all the downsides of caffeine.

1

Restful Sleep

With caffeine lingering in your system for hours, even an afternoon cup can disrupt your sleep. Decaf lets you sip without sacrificing rest.

2

Health-Conscious Choice

Whether you're pregnant, managing high blood pressure, or simply cutting back for your wellness goals, decaf is a mindful option that still delivers all the flavor.

3

Reduced Anxiety

Caffeine can intensify feelings of stress or anxiety in some people. Decaf offers all the comfort of coffee without triggering those feelings.

4

Stomach-Friendly

Regular coffee’s acidity can irritate your stomach. Decaf, especially when done right, tends to be gentler on digestion.

5

Better Hydration

Caffeine is a diuretic, which means it can dehydrate you. With decaf, you can stay more balanced and hydrated, especially important if you're training or keeping active.

For the Caffeine Concious.

Who are we?

Founded by George and Turly, a coffee-loving son and mum team - Cruise Coffee was born from a shared wellness journey and a realisation that decaf deserved better. For Turly, reducing caffeine was essential for her health. For George, it was about staying sharp and balanced while juggling a full-time career and training for fitness challenges without the highs and crashes of regular coffee.

Decaf is often an afterthought, but at Cruise Coffee, it's the focus. We use premium beans and natural decaffeination methods like Swiss Water® and sugarcane E.A. to deliver full-bodied flavour without the caffeine.

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